Publication Date

1-6-2022

Document Type

Article

Department

Hospitality, Tourism, and Event Management

Disciplines

International Business | Tourism and Travel

Publication Title

Tourism Management

Volume

90

DOI

10.1016/j.tourman.2021.104483

Abstract

Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tourists' affective rumination and emotional engagement. The results revealed that tourists driven by extrinsic motivations develop a stronger emotional engagement in their tourism goals and exhibit more GDBs after receiving positive feedback on their disclosed tourism goals. However, negative feedback disclosed goals lowers GDBs and leads to affective rumination about tourism goals among those with intrinsic motivations. This study provides theoretical and practical implications for destination marketers to adopt marketing strategies based on the findings.

Keywords

Goal disclosure, Motivation transformation, Emotional engagement, Affective rumination, Feedback valence, Goal-directed behaviors, Social media

Comments

This is the Version of Record and can also be read online here.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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