How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality
destination social responsibility, destination preference, tourist satisfaction, tourist-destination identification, revisit intentions
Tourism | Tourism and Travel
This study applied the relationship quality theory to examine how destination social responsibility (DSR) impacts revisit intentions through the mediation of destination preference and relationship quality (i.e., tourist satisfaction and identification). An integrated model was proposed and tested by using survey data from an urban tourism attraction in China. The findings indicate that DSR positively impacts destination preference and tourist satisfaction, but it does not have a significant influence on tourist-destination identification. Destination preference directly affects tourist satisfaction and tourist-destination identification, which in turn positively influences revisit intentions. This study offered theoretical and practical contributions to the research of destination social responsibility.
Lujun Su and Yinghua Huang. "How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality" Sustainability (2019). https://doi.org/10.3390/su11010133
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This article was published in Sustainability, volume 11, issue 1, 2019. It can also be found online at this link.