Faculty Publications

Document Type

Article

Publication Date

June 2016

Publication Title

Newspaper Research Journal

First Page

167

Last Page

179

Keywords

recall of online news, quantitative, controlled experiment, t-test, correlation, coefficient alpha, website, USA, credibility, recall, salience, news division, video, captions, stickiness, text, news format

Disciplines

Broadcast and Video Studies | Journalism Studies

Abstract

Researchers suggest another factor other than format may be at work in determining the amount of time readers spend with an online news story, and that is the story’s relevance. They suggest journalists choose the format based upon the best way for telling a particular story.

Comments

This is the Accepted Version of: Diane Guerrazzi, August E. Grant, and Jeffrey S. Wilkinson. Format appears to matter less than story salience. Newspaper Research Journal, Vol 37, Issue 2, pp. 167-179. Copyright © 2016 NOND of AEJMC. Reprinted by permission of SAGE Publications. The Final, Published Version is available at this link: https://doi.org/10.1177/0739532916648954.

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