Faculty Publications

Document Type


Publication Date

June 2016


Researchers suggest another factor other than format may be at work in determining the amount of time readers spend with an online news story, and that is the story’s relevance. They suggest journalists choose the format based upon the best way for telling a particular story.


This is the Accepted Version of: Diane Guerrazzi, August E. Grant, and Jeffrey S. Wilkinson. Format appears to matter less than story salience. Newspaper Research Journal, Vol 37, Issue 2, pp. 167-179. Copyright © 2016 NOND of AEJMC. Reprinted by permission of SAGE Publications. The Final, Published Version is available at this link: https://doi.org/10.1177/0739532916648954.