Document Type

Article

Publication Date

1-1-2006

Publication Title

Journal of Language for International Business

Volume

17

First Page

22

Last Page

41

Disciplines

Business | Marketing

Abstract

This paper discusses research on a pilot study for implementing a Writing Across the Curriculum (WAC) program in the College of Business (CoB) at a California Public University. Data analysis focused on faculty and writing assistant satisfaction using interviews, and on student learning as measured by evaluation of progressive writing assignments. Discussion includes: 1) assumptions on which the pilot was based and its goals, 2) overview of how the program was structured and implemented, 3) outcomes of the pilot program, and 4) recommendations for future programs. Results suggest both faculty and student participants were satisfied with the pilot program implementation and student writing improvement.

Comments

© 2006 Journal of Language for International Business.

Included in

Marketing Commons

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