Document Type
Contribution to a Book
Publication Date
November 2018
Publication Title
2018 Annual Meeting of the Decision Sciences Institute Proceedings
First Page
329
Last Page
341
ISBN
987-8-578-17748-9
Keywords
Cross-national advertising content, automobile advertising, content analysis, consumption artifacts, time trends in advertising content
Disciplines
Advertising and Promotion Management | Public Relations and Advertising
Abstract
We report an analysis of attribute and motive content of appeals to automobile ownership in print advertising of style magazines in the U.S. and U.K. Results of the analyses show significant country differences in appeals to technology, status and subcategories of motivation.
Recommended Citation
Steven D. Silver. "Appeals to Ownership of Automobiles in Style Magazines of the U.S. and U.K., 1930-2000" 2018 Annual Meeting of the Decision Sciences Institute Proceedings (2018): 329-341.
Comments
Paper presented at the 49th Decision Sciences Institute Annual Meeting, Chicago IL, November 17-19, 2018.