A Comparative Study of Prospective Natural Gas for Vehicle (NGV) Buyers' Behavior Intention in Thailand

Authors

Howard W. Combs, San Jose State UniversityFollow
N. Likitsuwannakool, Assumption University of Thailand
S. Chaipoopirutana, Assumption University of Thailand

Document Type

Article

Publication Date

1-1-2012

Publication Title

Journal of International Business and Cultural Studies

Volume

6

First Page

1

Last Page

10

Disciplines

Business | Marketing

Abstract

This study examines the prospects of how Natural Gas Vehicles (NGV) could gain more popularity, and more consumers, throughout Thailand. A survey of 500 potential consumers, comprising l00 respondents in each of the five separate regions, identified relevant geographic locations, demographic factors and their impact on behavior intention. The results of the study suggest that consumer’s behavioral intentions toward NGV are affected by factors pertaining to social influences and NGV attributes. Each group contains several sub-variables and is used in verifying its individual impact on consumer’s behavioral intention, while the differences in vehicle factors did not strongly affect the behavior intention.

Comments

Copyright © 2012 Academic and Business Research Institute.

Recommended Citation

Howard W. Combs, N. Likitsuwannakool, and S. Chaipoopirutana. "A Comparative Study of Prospective Natural Gas for Vehicle (NGV) Buyers' Behavior Intention in Thailand" Journal of International Business and Cultural Studies (2012): 1-10.