Lessons Learned in Attempting to Survey Hard-to-Reach Ethnic Segments Along with the Presentation of a Comprehensive Questionnaire, Research Report WP-10-02

Authors

Richard A. Werbel, San Jose State University

Description

A survey questionnaire was developed and administered to transit users in the Sacramento Metropolitan Area to analyze the degree to which global satisfaction with transit is impacted by ethnicity and other relevant independent variables. Although the data collected was not analyzed because the sample size was substantially smaller than required, the questionnaire used, which is included in its entirety in an appendix, has some uncommon variables and measurement approaches that can be used in a number of other survey questionnaires used in transit studies. Options involving sampling methodology and methods of administering the questionnaire that would have generated an acceptable sample size also are discussed.

Publication Date

1-1-2011

Publication Type

Report

Topic

Miscellaneous

MTI Project

2207

Mineta Transportation Institute URL

https://transweb.sjsu.edu/research/Lessons-Learned-Attempting-Survey-Hard-Reach-Ethnic-Segments-Along-Presentation-Comprehensive-Questionnaire

Keywords

Questionnaires, Persons by race and ethnicity, Customer service, Market surveys, Socioeconomic factors

Disciplines

Transportation

Recommended Citation

Richard A. Werbel. "Lessons Learned in Attempting to Survey Hard-to-Reach Ethnic Segments Along with the Presentation of a Comprehensive Questionnaire, Research Report WP-10-02" Mineta Transportation Institute Publications (2011).