Description

Emerging transportation technologies—including electric vehicles (EVs), micromobility solutions, autonomous vehicles (AVs), hyperloop systems, and mobility-as-a-service (MaaS) platforms—are rapidly reshaping mobility patterns and urban environments. As these innovations gain traction, it becomes increasingly important to address concerns, communicate advantages, and foster trust across communities. This project examines marketing best practices for promoting emerging mobility solutions, synthesizing insights from scholarly research, industry standards, and case studies of successful campaigns. Emphasis is placed on the shift toward “snackable,” visually engaging content delivered through widely used social media platforms such as TikTok, Instagram, and Snapchat, which are increasingly central to reaching diverse audiences. The analysis demonstrates how innovative outreach methods, beyond conventional branding and media tactics, can foster trust, increase awareness, and engage stakeholders. To ground these findings in practice, the project concludes with the development of six original media projects designed to communicate the benefits, challenges, and societal implications of autonomous vehicles and other advanced transportation technologies. The results offer insights about the process of creating messaging specifically around high tech forms of new transportation such automated and autonomous vehicle transportation. This information can inform AV experts, policymakers, and community leaders to help them develop campaigns and resources that resonate with a wider range of stakeholders to advance technological adoption and increase public confidence.

Publication Date

10-2025

Publication Type

Report

Topic

Miscellaneous, Transportation Technology

Digital Object Identifier

10.31979/mti.2025.2503

MTI Project

2503

Keywords

Transportation marketing, Creative outreach, Public engagement in transportation, Community engagement strategies, Emerging technologies

Disciplines

Marketing | Transportation | Urban Studies and Planning

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