A Heuristic for Marketing-Production Decisions in Industrial Channels of Distribution

Authors

Arvinder S. Loomba, San Jose State UniversityFollow
K. R. Kumar

Document Type

Article

Publication Date

January 2009

Publication Title

International Journal of Operations and Quantitative Management

First Page

207

Last Page

221

Keywords

heuristic, marketing, production, industrial channels

Disciplines

Business | Other Business

Comments

© 2009 International Journal of Operations and Quantitative Management.

Recommended Citation

Arvinder S. Loomba and K. R. Kumar. "A Heuristic for Marketing-Production Decisions in Industrial Channels of Distribution" International Journal of Operations and Quantitative Management (2009): 207-221.