Document Type

Article

Publication Date

2019

Publication Title

Journal of Education for Business

Volume

94

Issue Number

1

First Page

46

Last Page

56

DOI

10.1080/08832323.2018.1498314

Keywords

Communication process model, experiential exercise, feedback, text messaging, millennials

Disciplines

Business and Corporate Communications | Communication | Communication Technology and New Media | Education

Abstract

To be an effective communicator, students need to learn how to select the appropriate means of communication and be aware of potential obstacles. The model of communication process can be an effective framework for students to understand many pitfalls of the communication process. The described activity enables students to experience communication at different levels of richness (e.g., face to face, instant messaging, email) and with varying levels of feedback and noise. After completing the activity, students will understand the importance of precise, rich messages, seeking and providing feedback, and the difficulties that can occur at every step in communication.

Comments

This is an Author’s Original Manuscript of an article published by Taylor & Francis in Journal of Education for Business on 21 September, 2018, available online: http://www.tandfonline.com/10.1080/08832323.2018.1498314.

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