Document Type

Article

Publication Date

1-1-2011

Publication Title

Journal of Applied Business and Economics

Volume

12

Issue Number

4

First Page

67

Last Page

78

Disciplines

Business | Organizational Behavior and Theory | Strategic Management Policy

Abstract

Physicians enjoy considerable liberty in the creation of entrepreneurial ventures in the new frontiers of medicine. Professional societies may opine about a new procedure but professionals may feel free to ignore their counsel as well. Two case studies are used to discuss this method of new venture creation; the cases are trait selection through pre-implantation genetic diagnosis and female cosmetic genital surgery (FCGS), both controversial practices. We discuss the ethics and legitimacy of both and how one can use theory to analyze whether or not these are legitimate businesses and how to develop them.

Comments

Copyright © 2011 North American Business Press.

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