Document Type

Article

Publication Date

4-1-2016

Publication Title

Decision Sciences

Volume

47

First Page

298

Last Page

332

DOI

10.1111/deci.12191

Keywords

Environmental Impact, Market Segmentation, Product Design, Remanufacturing, Return Rate, Trade-In Program

Disciplines

Business | Industrial and Product Design | Sales and Merchandising

Abstract

Despite documented benefits of remanufacturing, many manufacturers have yet to embrace the idea of tapping into remanufactured-goods markets. In this article, we explore this dichotomy and analyze the effect of remanufacturable product design on market segmentation and product and trade-in prices by studying a two-stage profit-maximization problem in which a price-setting manufacturer can choose whether or not to open a remanufactured-goods market for its product. Our results suggest that it is optimal for a manufacturer to design a remanufacturable product when the value-added from remanufacturing is relatively high but product durability is relatively low and innovation is nominal. In addition, we find that entering a remanufactured-goods market in and of itself does not necessarily translate into environmental friendliness. On the one hand, the optimal trade-in program could result in low return and/or remanufacturing rates. On the other hand, a low price for remanufactured products could attract higher demand and thereby potentially result in more damage to the environment. Meanwhile, external restrictions imposed on total greenhouse gas emissions draw criticism in their own right because they risk stifling growth or reducing overall consumer welfare. Given these trade-offs, we therefore develop and compare several measures of environmental efficiency and conclude that emissions per revenue can serve as the best proxy for emissions as a metric for measuring overall environmental stewardship.

Comments

This is the pre-peer reviewed version of the following article: Shi, T., Gu, W., Chhajed, D. and Petruzzi, N. C. (2016), Effects of Remanufacturable Product Design on Market Segmentation and the Environment. Decision Sciences, 47: 298–332. doi: 10.1111/deci.12191, which has been published in final form at http://dx.doi.org/10.1111/deci.12191. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

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