Publication Date

Summer 2019

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Psychology

Advisor

Altovise Rogers

Keywords

Agreeableness, Behavioral intention, Perceived ease of use, Personality, Technology acceptance

Subject Areas

Organizational behavior; Information technology

Abstract

The purpose of the current study was to test for moderating effects that conscientiousness, agreeableness, and openness to experience have on relationships in the technology acceptance model. More specifically, the current study tested for previously overlooked moderation effects that these personality traits have on the relationships between behavioral intention and its predictors (i.e. perceived ease of use, perceived usefulness, and subjective norms). A sample of 96 employees from more than 16 industries participated in the study by completing an online survey. Results of the current study displayed a significant moderation effect by agreeableness on the relationship between perceived ease of use and behavioral intention, such that the relationship was stronger for those low in agreeableness. Additionally, openness to experience was found to moderate the relationship between subjective norms and behavioral intention when controlling for time of familiarity, such that the relationship was stronger for those high in openness to experience. The theoretical and practical implications of these findings are discussed.

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