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Publication Date

Spring 2024

Degree Type

Thesis - Campus Access Only

Degree Name

Master of Science (MS)

Department

Kinesiology

Advisor

Lamont Williams; Cole Armstrong; Matthew Bejar

Keywords

Drive to Survive;Formula 1;sport fandom;sport media;sports documentaries

Abstract

This study evaluates a sports documentary beyond its added entertainment value to learn about its influence in bringing new fans to the sport along with deepening the connection of existing fans. Data were collected through individual interviews of twelve participants who watched Netflix’s Formula 1: Drive to Survive docuseries. The participant pool included both, non-Formula 1 fans and Formula 1 fans before watching the docuseries. The psychological continuum model was used as the conceptual framework to detail participant fandom. Data were analyzed using thematic analysis. Findings show the main factors influencing fandom; facilitates learning, social connections, and dramatization. These factors fostered Formula 1 fandom among participants with two thirds of the participants crediting the docuseries for their newfound or raised fandom of the sport. Overall, this study provides insights on factors influencing fandom and the positive influence of the docuseries on the sport. Formula 1’s success with the docuseries can serve as a case study for other sports looking to expand their global reach and the value of an all-access sports documentary beyond the added entertainment value.

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