Publication Date
1993
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Journalism and Mass Communications
Recommended Citation
Caine, Kathleen M., "Use of senior celebrity spokespersons in advertising to senior female consumers" (1993). Master's Theses. 612.
DOI: https://doi.org/10.31979/etd.nqze-aax9
https://scholarworks.sjsu.edu/etd_theses/612
COinS
