Publication Date
1995
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Journalism and Mass Communications
Recommended Citation
Das, Reenita, "Investigating database marketing : a new information technology application to meet marketing challenges of the post industrial age" (1995). Master's Theses. 985.
DOI: https://doi.org/10.31979/etd.yrbr-qp7p
https://scholarworks.sjsu.edu/etd_theses/985
COinS
