The Effect of Innovation-based Orientation on Business Growth Through Human Resources Management and New Product Development

Authors

Chanongkorn Kuntonbutr, Rajamangala University of Technology Thanyaburi
Howard Combs, San José State University
Tasutomu Konosu, Chiba Institute of Technology

Publication Date

January 2018

Document Type

Article

Publication Title

Journal of Humanities and Social Science

Volume

10

Issue

20

Abstract

An organization’s innovation-based orientation creates innovation and is important to business growth. Development of human resources and new products are determined in terms of mediation between knowledge base and business growth.The subjects here consist of local firms from various industries operating in Thailand. The Structural Equation Model (SEM) is used to discover the link between variables in the framework and two mediators. The results indicate that knowledge base has a significant effect on both human resources management and new product development. Consequently, these two wield great influence on business growth.

Keywords

Business Growth, Human Resources Management, Innovation-Based, Product Development

Recommended Citation

Chanongkorn Kuntonbutr, Howard Combs, and Tasutomu Konosu. "The Effect of Innovation-based Orientation on Business Growth Through Human Resources Management and New Product Development" Journal of Humanities and Social Science (2018).