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Theses/Dissertations from 2013

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Framing Iran: The Islamic Revolution and the Green Movement as Told Through Time Magazine, Nadia Maiwandi

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The Pittsburgh Courier: Advocate for Integration of the U.S. Armed Forces (1934-1940), Shelly Lynette Watson

Theses/Dissertations from 2012

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Asahi Shimbun and The New York Times: Framing Pearl Harbor and the 9/11 Attacks, Maiko Kunii

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Did the CDC guidelines for suicide reports affect the New York Times?, Joni Kathryn Marshburn

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Who Framed Silicon Valley and Hollywood: Newspaper Coverage of Regional Business Clusters in the San Francisco Bay Area and Southern California, Frank Michael Russell

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Cosmetic Product Marketing in India vs. the United States, Swati Tripathi

Theses/Dissertations from 2011

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Happily Ever After: Construction of Family in Disney Princess Collection Films, Jennifer Hecht

Theses/Dissertations from 2010

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VALLEY OF HEART'S DELIGHT: ORCHARDS TO HARD DRIVES IN THE SAN JOSE MERCURY NEWS, Megan Lynn Alpers

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NEW MEDIA USE AMONG HIGH ACHIEVING ADOLESCENTS, Kathleen Sara Alpizar

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FRAMING CORPORATE SOCIAL RESPONSIBILITY ON THE WEBSITES OF FORTUNE 10 GREEN GIANTS, Kriti Ashok

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Framing the 2009 Economic Crisis: The White House Website Blog, Caitlin Helen Cassady

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Advertising Men: A Content Analysis of Males in Five American Male Magazines, Jovanni Colisao

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HEALTH INFORMATION VERSION 2.0: FEMALE STUDENTS IN CYBERSPACE, Sonia Easaw

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Marketing Latin Alternative Music Through Social Networking Sites, Vanessa Ursala Garcia

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COMPARATIVE STUDY OF THE PRACTICE OF PRODUCT PLACEMENT IN BOLLYWOOD AND HOLLYWOOD MOVIES, Shruti Vinayak Gokhale

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A Framing Analysis of Weblogs and Online Newspapers, Maria Carolina Janssen

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A Framing Study of Media Coverage on Climate Change from 1989 to 2009, Marie McCann

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Does Nighttime Television Influence Attitudes Toward Drinking?, Mike McHone

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AMOUNT OF INTERNATIONAL NEWS BY FOUR WORLD NEWSPAPERS: PRE AND POST-9/11, Sidney Mitchell

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WOMEN WITH FACIAL DISFIGUREMENTS: IMPACT OF MEDIA-CONSTRUCTED IMAGES OF BEAUTY, Sophia M. Papadopoulos

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Visual Framing of Patriotism and National Identity on the Covers of Der Spiegel, Andrea Marie Pyka

Theses/Dissertations from 2009

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A framing analysis of Al-Jazeera's coverage of the Palestinian Fatah-Hamas conflict., Mohammed Z. Abou Ramadan

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Framing the 2008 war in Georgia in Resonance, Izvestia, and the New York Times, Ekaterine Basilaia

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Transition and upheaval: Readers switch from newspapers to Web news sites., James DeTar

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Images of aggression and substance abuse in music videos : a content analysis, Monica M. Escobedo

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Female stereotypes in 21st century news and business magazines, Gosia Gizycki

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Uses and gratifications of the Food Network, Cori Lynn Hemmah

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NAFTA and the working class : a study in framing, Michael Juarez

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Uses and adoption of Web 2.0 : a study of the next generation of the Internet, Caitlin Rives

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Portrayals of motherhood in four women's magazines: 1985 and 2009., Kristen A. Sato

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Women in sports journalism., Sara Ellen Swanson

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U.S. missile shield in Europe : framing in the New York Times and Izvestiya, Abdufarrokh Turaev

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A cross-cultural comparison of U.S. and Taiwanese print advertising strategy, Chun-Lin Wu

Theses/Dissertations from 2008

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Changing appearances : magazine advertising layout and design, 1980-2005, Michelle A. Anaya

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Visual framing of the 2003 invasion of Iraq : an analysis of news photographs, Diana von Buseck

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The commodification of search, Hsiao-Yin Chen

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Advertising appeals in magazine : a framing study, S. Aparna Gayatri

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Children's Spanish-language advertising guidelines : a content analysis, Maxine R. Goodman

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T.V. newsroom gatekeepers : 5pm content selection and exclusion at NBC11/KNTV, Stephania R. P Panayotopoulos

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Anonymity and self-disclosure on MySpace, George Retelas

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The African-American male in magazine advertising : a content analysis, Patrice Siarras

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Constant crisis : a study of the U.S. military's crisis communication program, Alyson M. Teeter-Baker

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Asian models in advertising after the movie Crouching tiger, hidden dragon, Helen Wu

Theses/Dissertations from 2007

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Content analysis of proposition 187 news coverage in two California newspapers, George Luis Adas

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Measuring short-term media effects upon women's self esteem, Mahvish Bari

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Imagery implications of MTV : teen pop, adolescent girls, and sex role behaviors, JulieAnn G. Bornales

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Iran in U. S. media : a framing analysis of Newsweek, Time, and The New York Times, Farideh Dada

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Advertising alcohol in college athletics : four dilemmas, Brianna Niemi

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Uses and gratifications of game show reality programs, Sudeshna Sen Gupta

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Laura Mulvey and Bollywood songs : male gaze and female spectatorship, Ananya Sensharma

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Gender representation in children's food and toy commercials, Tiffany Taylor

Theses/Dissertations from 2006

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Acculturation in Indian ethnic print media in California : a study of India-west, Mansi Agarwal

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Information-seeking patterns among Pakistani immigrants in the San Francisco Bay Area, Huma Aman Ali

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Stereotypical images of Chinese characters in Hollywood films, 1910--2005, Yu Chen

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A case study of Ketchum crisis communications : in the age of transparency, Irina Efremova

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An evaluation on how keyword advertising affects Google search results, Tasnim Fidali

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Greek mythic frames in the New York times' coverage of Hurricane Katrina, Vaishali Kirpekar

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Images of Russians in American cinema : Kathryn Bigelow's "K-19: the widowmaker", Sergey Loginov

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Product placement in movies : a content analysis of contexts of the placement, Ai Makino

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The case of Los Siete de la Raza : an historical examination and content analysis, Adriana Citlalli Martinez Diaz

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Marketing communications plan for the UC-Santa Cruz Volleyball Program, Lorien R. Reckmeyer

Theses/Dissertations from 2005

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The appeal of reality television : a uses and gratifications perspective, Gina Danica Corrie-Metcalf

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Exploring the themes in India currents magazine using narrative analysis, Priya Gopalakrishnan

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Understanding the norm of objectivity in visual communication education, Karin Margaret Higgins

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E.C. Allen and the emergence of the modern magazine, Peter Hutchinson

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Television advertising's portrayal of women, Ruth J. Mapgaonkar

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A content analysis of body images of female models in YM Magazine from 1976-2004, Anna Simon Matthai

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The media's effect on presidential approval during the Iraq conflict, Ryan Bradley Medders

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Homosexuality : a study of communication between professional sports and the media, Laurie Shantz

Theses/Dissertations from 2004

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How Martha Stewart cultivates class by teaching good taste, Sherry M. Charles

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An analysis of Chinese-Americans' purchase patterns of automobiles, Yujie Ge

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Impact of regulation fair disclosure on corporate communications with investors, Shalini Jhalani

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The role of stereotyping in the construction of reality in a crisis, Youngkee Ju

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A content analysis of online recruiting features among Fortune's top companies, Daphne Joy Neuvenheim

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How journalists covered two Bay Area sexual assault cases : a content analysis, Jennifer C. Shearer

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The effects of cultural variance on communication of the SARS crisis, Joongho Shin

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The Internet's role in diffusing innovation knowledge among software developers, Allison J. Taylor

Theses/Dissertations from 2003

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The occupation of Wounded Knee : press coverage of the American Indian Movement, Miranda J. Brady

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Advertising images of women athletes : Glamour, Shape, and Golf for Women 1989-2002, Jill C. Mason

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The effectiveness of print advertisements containing visual rhetorical devices, Denis Minov

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Danish IT communication efforts in America and implications for public relations, Thomas Erik Nielsen

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Presidential image of George W. Bush as depicted by the New York times, Won Tai Seol

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Children and television advertising : effectiveness of spokes-characters, Rashmi Shyam

Theses/Dissertations from 2002

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Regulating media technologies : a historical comparison of radio and the internet, Jessica Schneider Davis

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Girls, computers, and the internet : an end to the gender gap?, Cate Humby-Hoff

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The Role of organizational web sites in public relations, Manisha Kamat

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The scope of integrated marketing communications in India, Deepika Kurl

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The selling of Asian Americans : teen perceptions of Asian Americans in the media, Maki Nagao

Theses/Dissertations from 2001

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The representation of African Americans in television commercials, Amita A. Abraham

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The technoludic film : images of video games in movies (1973-2001), Matteo Bittanti

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U.S. foreign policy and coverage of Georgia in The Washington Post (1990-2000), Lia Chakhunashvili

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Listen to the music understanding youth cultures of the 1970s and 1990s through their tunes, Ruby Bridget Feraro

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Public relations professionalism in Taiwanese and U.S. high-tech companies, Yi Hu

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Disability narratives and images in children's magazines pre- and post-PL 94-142, Kira Isak Pirofski

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Internal communications in pre-ipo start-ups: a qualitative study, Sonia Saini

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Intergrating online communications for non-profits, Saba Obaid Siddiqi

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The value of historical information in ecological restoration projects, Lisa F. Walsh

Theses/Dissertations from 2000

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The public relations function in high-tech organizations of Silicon Valley, Madhupa Bakshi

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Agency-client relationships : comparing advertising agency and client perspectives, Helen Cantore

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The Press and the 1960 Master Plan for Higher Education in California, Heather L. Jack