Master’s Theses and Graduate Research
Theses/Dissertations from 2001
U.S. foreign policy and coverage of Georgia in The Washington Post (1990-2000), Lia Chakhunashvili
Listen to the music understanding youth cultures of the 1970s and 1990s through their tunes, Ruby Bridget Feraro
Public relations professionalism in Taiwanese and U.S. high-tech companies, Yi Hu
Disability narratives and images in children's magazines pre- and post-PL 94-142, Kira Isak Pirofski
Internal communications in pre-ipo start-ups: a qualitative study, Sonia Saini
Intergrating online communications for non-profits, Saba Obaid Siddiqi
Theses/Dissertations from 2000
The public relations function in high-tech organizations of Silicon Valley, Madhupa Bakshi
Agency-client relationships : comparing advertising agency and client perspectives, Helen Cantore
The Press and the 1960 Master Plan for Higher Education in California, Heather L. Jack
A comparison of multi-ethnic images in U.S. and Taiwanese television commercials, Chi-Lin Kao
Framing Y2k : year 2000 crisis or the millenium bug?, Yaryna Klioutchkovska
Assessing the business benefits of corporate volunteer programs, Suzanne Allen Valdivia
Theses/Dissertations from 1999
China and the U.S. press from 1949-1989: Critical events foreign policy analysis, Neil Wu Becker
Gender stereotypes: a comparison of U.S. and Taiwanese magazine advertisements, Chia-Wen Chi
Corporate identity campaign management in Silicon Valley, Satina Chiu
Television's role in the socialization and cultivation of at-risk youth, Desiree Lea Jafferies
The role of public relations in corporate libel cases since 1990, Tara Komar
Cultural dimensions of corporate branding in the United States and Japan, Kiyomi Nagakura
Update: the social responsibility of the press, Stephen Vold
Theses/Dissertations from 1998
Images of female power in magazine advertising: in 1977 and 1997, Gina M. Beagles
An integrated marketing communications plan: photon dynamics, Jim Campbell
News framing analysis : the 1997 Hong Kong issue in three Chinese-language newspapers, Jui-Yun Kao
A Content analysis of coverage of presidential candidates' character, 1980-1996, Kung-Chung Lan
Framing reality: shaping news coverage of the 1996 Tennessee debate on evolution, Cynthia A. McCune
Information-seeking behavior of Chinese students in the United States, An Ping
Thai Red Cross HIV/AIDS public information campaigns in Bangkok, Pim Pisalsarakit
Women politicians in the media : a content analyis of selected 1996 and 1997 female/male gubernational races, Rosella Ann Rowlison
The proliferating high-tech trade press and the growth of public relations, Jeffrey A. Scott
Taiwanese newspaper use of government press releases before and after martial law, Chia-Chi Shen
Cancer in the prestige press : Framing and gender imbalance, David C. Sims
From agenda-setting to framing and responsibility attribution in a cultural mosaic, Wenhui Wu
Theses/Dissertations from 1997
A comparison of women's portrayals in U.S. and Taiwanese magazine advertisements, Shan-Hui Hsiung
Framing Greater China: A case study of a Chinese satellite TV news channel, Jia-yu Jeng
A comparison of agenda-setting functions of mainstream mass media and Chinese-language mass media, YiYi Liao
Candidates' web site use during the 1996 presidential campaign, Carol Ann McKeown
A content analysis of portrayals of women in magazine advertising from 1975 to 1995, Aimee M. Miller
Community ties and a community network : Cupertino's computer-mediated Citynet, Janice C. Morgan
Party of Five : can American high school students learn about life through popular culture?, Nino J. Repetti
Online news : uses and gratifications and displacement hypothesis, Seema Swamy
The impact of media coverage on audience beliefs: the case of marriage in the gay community, Pamela Vazquez
A study of the style difficulties of three U.S. newspapers from 1955-1995, John J. Woo
Framing the demise of Manley's government : the case of the Jamaica Daily Gleaner, Jean c. Woolcock
The role of Chinese-language newspapers in the San Francisco Bay Area, Junying Zhou
Theses/Dissertations from 1996
A survey of female high-tech public relations practitioners in Silicon Valley, Sheila Buntrock
Activity levels of the mature market in magazine advertisements : 1980 to 1995, Girard T. Burke
The decision-making process of all-news radio and how it affects the quality of content, Susan Faller-Mitchell
The Santa Cruz County Sentinel and its readers, Gary Christopher Giacomo
An analysis of media coverage of the U.S. space program, 1962-1986, Lisa A. Goens
Newspaper editorial support for freedom of expression during World War I, Matthew M. Matuszak
Framing disability : a content analysis of disability-related newspaper coverage from 1986 to 1994, Kristin Anne Mick
Coverage of Mahatma Gandhi in The New York Times and The Times (London) (1924-1947), Rajan Zed
Theses/Dissertations from 1995
A uses and gratifications study of the Internet, Kristin Deann Butler
Sailing the spectrum from pirates to micro broadcasters : a case study of micro broadcasting in the San Francisco Bay Area, Ted M. Coopman
On motivations to act : safer sex communication and the individual, Jocelyn Dong
The Oakland Tribune under Robert C. Maynard and the Alamdeda Newspaper Group : a case study, Nancy Anne Fong
Media and identity creation in contemporary Thailand, Nickolas E. Jorgensen
Favorite TV programs and lifestyle aspirations of Jamaican adolescents : an exploratory study, Cheryl Yvonne Josephs
Queen of muckrakers : Jessica Mitford's contributions to American journalism, Laura McCreery
Enduring values : a content analysis of television coverage of the 1994 Olympic games, Steven Nordenstedt
Theses/Dissertations from 1994
The evolution of the audience participatory daytime television talk show, Brian Edward Adams
Knowledge gap revisited : can Ghostwriter narrow the gap between advantaged and disadvantaged children, Lee Susan Bilodeau
Smart Valley, Inc. : a cooperative effort to develop an information highway for Silicon Valley, Leslie Glatstein
The effects of visual media usage and interpersonal communications on perceptions of the disabled population, Kathleen L. Guleff
Images of women in music videos : a critical analysis, Jennifer Lynn Heitz
A study of the news coverage of the international whaling ban in the New York Times and the Los Angeles Times, Gunnar E. Kvaran
The role of Chinese-language broadcasting media in the San Francisco Bay Area, Chiao-chu Li
Coverage of the 1989 Chinese democracy movement by three Chinese-language newspapers published in the United States, Jia Kathy Li
New immigrants and media usage : a study of first-generation Chinese immigrants in the San Francisco Bay Area and Los Longeles, Jasmine Hsiang-Ju Liu
Media agenda-setting and issues in public education, Elizabeth E. McCarley
The Monterey Gazette, 1863-1869 : goals, rigors, and rewards of publishing a pioneer newspaper, Deborah Lorenz McDevitt
Standardized global advertising strategy use by multinational high technology companies, Robert T. Nelson
A code of ethics for newspaper advertising people, Jack C. Quinton
First Amendment dilemma in child pornography : a legal analysis of cases, statutes, and enforcement, Mari Katherine Rockenstein
Diffusion of electronic mail in a university setting, Lynda Swanson Wilson
Media treatment of World War II in Japan and the United States, 1931-1945 : a propaganda theory approach, Hideko Yoshimoto
Theses/Dissertations from 1993
Perception of Oakland by three Bay Area Cities, Sonya Yvette Bradley
Use of senior celebrity spokespersons in advertising to senior female consumers, Kathleen M. Caine
The effect of gender on preference for public relations models, Jeffrey B. Christensen
Will organizational crisis take a byte out of Silicon Valley's high-tech industry? : replication and expansion, Stacy L. Damron
Media use in the acculturation process of Chinese immigrants in Silicon Valley, Bao-huei Huang
Virtually Gutenberg : computer bulletin boards and the First Amendment through United States v. Riggs and Neidorf, Joseph C. Maille
PG&E from brown to blue : a study of logo color, contrast, and design, Susan Deslaurier Olofson
News coverage of the Brazilian rain forest by the domestic and foreign press, Ana Regina Ponce
Theses/Dissertations from 1992
Mystery readers : an exploratory study of gender similarities and differences, Joyce Assar
Content analysis of public relations codes of ethics, Thomas Clement Bernal
Semiconductor companies and excellence in communications, Pragati Grover
Shifting sands : the presentation of the Persian Gulf conflict in the New York Times, Thomas Gary Morlan
Journalism students' perceptions of the public relations field : a case study, Lynn Marie Picinich
Advertising expression and information content : a comparison of American and Taiwanese television food/drink advertising, Weiping Zhang
Theses/Dissertations from 1991
Desktop publishing at DBMS magazine : a case study in redesign and reinvention, Kandy Arnold
An analysis of the influences of editorial endorsements and campaign expenditures on California propositions, James Bailey
A case study of uses and gratifications that people seek from a special interest computer magazine, Nandan Dixit
A study of changes from women's sections to features/entertainment sections in daily newspapers from the 1960s to 1990s, Denise A. Franklin
Making French cable television a success, Christian Bijan Gandjbakhch
Newspaper coverage of anti-nuclear protests : 1979 vs. 1986, Patricia L. Harney
Local news on radio and television : a study of San Jose, San Francisco, and Oakland, Thomas C. Letts
Role portrayals of women in advertising : a study of hosiery advertisements from 1976 to 1990, Maureen M. McInaney
Theses/Dissertations from 1990
Interpersonal public relations : hope for the 1990's in international business, Janette P. Ashley-Sloan
