Master’s Theses and Graduate Research
Theses/Dissertations from 2023
A Study of Mexican Journalists’ Professional Practices and Fact-Checking Habits During Misinformation and Anti-Press Times, Merlina San Nicolás Leyva
Theses/Dissertations from 2020
Theses/Dissertations from 2018
For the Bible Tells Me So, Jade Dozier
Taking A Stand On One Knee: A Content Analysis Study of the San Francisco 49ers' National Anthem Protests, Jack Hunter
Theses/Dissertations from 2017
Latino Representation On Primetime Television In English and Spanish Media: A Framing Analysis, Gabriela Arellano
In Colbert We Trust: Teenagers and Comedic Persuasion, Peter G. Kistler
Theses/Dissertations from 2016
Crying Wolf: An Analysis of the Use of Sensational Content within the Media and the Desensitizing Effects it has on Audiences, Lindsey Lowe
A Framing Analysis of Latinos in the Facebook Pages of News Organizations, Juliana Zapata Acosta
Theses/Dissertations from 2015
Tweets From San Francisco: Staying In Touch With Constituents, Daniel G. Howell
Theses/Dissertations from 2014
Phonograph Vs. Radio: The Early Rivals of 20th Century Music Technology, Kristen Nicole Leake
Theses/Dissertations from 2013
Framing Iran: The Islamic Revolution and the Green Movement as Told Through Time Magazine, Nadia Maiwandi
The Pittsburgh Courier: Advocate for Integration of the U.S. Armed Forces (1934-1940), Shelly Lynette Watson
Theses/Dissertations from 2012
Asahi Shimbun and The New York Times: Framing Pearl Harbor and the 9/11 Attacks, Maiko Kunii
Did the CDC guidelines for suicide reports affect the New York Times?, Joni Kathryn Marshburn
Who Framed Silicon Valley and Hollywood: Newspaper Coverage of Regional Business Clusters in the San Francisco Bay Area and Southern California, Frank Michael Russell
Cosmetic Product Marketing in India vs. the United States, Swati Tripathi
Theses/Dissertations from 2011
Happily Ever After: Construction of Family in Disney Princess Collection Films, Jennifer Hecht
Theses/Dissertations from 2010
Valley of Heart's Delight: Orchards to Hard Drives in the San Jose Mercury News, Megan Lynn Alpers
New Media Use Among High Achieving Adolescents, Kathleen Sara Alpizar
Framing Corporate Social Responsibility on the Websites of Fortune 10 Green Giants, Kriti Ashok
Framing the 2009 Economic Crisis: The White House Website Blog, Caitlin Helen Cassady
Advertising Men: A Content Analysis of Males in Five American Male Magazines, Jovanni Colisao
Health Information Version 2.0: Female Students in Cyberspace, Sonia Easaw
Marketing Latin Alternative Music Through Social Networking Sites, Vanessa Ursala Garcia
Comparative Study of the Practice of Product Placement in Bollywood and Hollywood Movies, Shruti Vinayak Gokhale
A Framing Analysis of Weblogs and Online Newspapers, Maria Carolina Janssen
A Framing Study of Media Coverage on Climate Change from 1989 to 2009, Marie McCann
Does Nighttime Television Influence Attitudes Toward Drinking?, Mike McHone
Amount of International News by Four World Newspapers: Pre and Post-9/11, Sidney Mitchell
Women with Facial Disfigurements: Impact of Media-Constructed Images of Beauty, Sophia M. Papadopoulos
Visual Framing of Patriotism and National Identity on the Covers of Der Spiegel, Andrea Marie Pyka
Theses/Dissertations from 2009
A framing analysis of Al-Jazeera's coverage of the Palestinian Fatah-Hamas conflict., Mohammed Z. Abou Ramadan
Framing the 2008 war in Georgia in Resonance, Izvestia, and the New York Times, Ekaterine Basilaia
Transition and upheaval: Readers switch from newspapers to Web news sites., James DeTar
Images of aggression and substance abuse in music videos : a content analysis, Monica M. Escobedo
Female stereotypes in 21st century news and business magazines, Gosia Gizycki
Uses and gratifications of the Food Network, Cori Lynn Hemmah
NAFTA and the working class : a study in framing, Michael Juarez
Uses and adoption of Web 2.0 : a study of the next generation of the Internet, Caitlin Rives
Portrayals of motherhood in four women's magazines: 1985 and 2009., Kristen A. Sato
Women in sports journalism., Sara Ellen Swanson
U.S. missile shield in Europe : framing in the New York Times and Izvestiya, Abdufarrokh Turaev
A cross-cultural comparison of U.S. and Taiwanese print advertising strategy, Chun-Lin Wu
Theses/Dissertations from 2008
Changing appearances : magazine advertising layout and design, 1980-2005, Michelle A. Anaya
Visual framing of the 2003 invasion of Iraq : an analysis of news photographs, Diana von Buseck
The commodification of search, Hsiao-Yin Chen
Advertising appeals in magazine : a framing study, S. Aparna Gayatri
Children's Spanish-language advertising guidelines : a content analysis, Maxine R. Goodman
T.V. newsroom gatekeepers : 5pm content selection and exclusion at NBC11/KNTV, Stephania R. P Panayotopoulos
Anonymity and self-disclosure on MySpace, George Retelas
The African-American male in magazine advertising : a content analysis, Patrice Siarras
Constant crisis : a study of the U.S. military's crisis communication program, Alyson M. Teeter-Baker
Asian models in advertising after the movie Crouching tiger, hidden dragon, Helen Wu
Theses/Dissertations from 2007
Content analysis of proposition 187 news coverage in two California newspapers, George Luis Adas
Measuring short-term media effects upon women's self esteem, Mahvish Bari
Imagery implications of MTV : teen pop, adolescent girls, and sex role behaviors, JulieAnn G. Bornales
Iran in U. S. media : a framing analysis of Newsweek, Time, and The New York Times, Farideh Dada
Advertising alcohol in college athletics : four dilemmas, Brianna Niemi
Uses and gratifications of game show reality programs, Sudeshna Sen Gupta
Laura Mulvey and Bollywood songs : male gaze and female spectatorship, Ananya Sensharma
Gender representation in children's food and toy commercials, Tiffany Taylor
Theses/Dissertations from 2006
Acculturation in Indian ethnic print media in California : a study of India-west, Mansi Agarwal
Information-seeking patterns among Pakistani immigrants in the San Francisco Bay Area, Huma Aman Ali
Stereotypical images of Chinese characters in Hollywood films, 1910--2005, Yu Chen
A case study of Ketchum crisis communications : in the age of transparency, Irina Efremova
An evaluation on how keyword advertising affects Google search results, Tasnim Fidali
Greek mythic frames in the New York times' coverage of Hurricane Katrina, Vaishali Kirpekar
Images of Russians in American cinema : Kathryn Bigelow's "K-19: the widowmaker", Sergey Loginov
Product placement in movies : a content analysis of contexts of the placement, Ai Makino
The case of Los Siete de la Raza : an historical examination and content analysis, Adriana Citlalli Martinez Diaz
Marketing communications plan for the UC-Santa Cruz Volleyball Program, Lorien R. Reckmeyer
Theses/Dissertations from 2005
The appeal of reality television : a uses and gratifications perspective, Gina Danica Corrie-Metcalf
Exploring the themes in India currents magazine using narrative analysis, Priya Gopalakrishnan
Understanding the norm of objectivity in visual communication education, Karin Margaret Higgins
E.C. Allen and the emergence of the modern magazine, Peter Hutchinson
Television advertising's portrayal of women, Ruth J. Mapgaonkar
A content analysis of body images of female models in YM Magazine from 1976-2004, Anna Simon Matthai
The media's effect on presidential approval during the Iraq conflict, Ryan Bradley Medders
Homosexuality : a study of communication between professional sports and the media, Laurie Shantz
Theses/Dissertations from 2004
How Martha Stewart cultivates class by teaching good taste, Sherry M. Charles
An analysis of Chinese-Americans' purchase patterns of automobiles, Yujie Ge
Impact of regulation fair disclosure on corporate communications with investors, Shalini Jhalani
The role of stereotyping in the construction of reality in a crisis, Youngkee Ju
A content analysis of online recruiting features among Fortune's top companies, Daphne Joy Neuvenheim
How journalists covered two Bay Area sexual assault cases : a content analysis, Jennifer C. Shearer
The effects of cultural variance on communication of the SARS crisis, Joongho Shin
The Internet's role in diffusing innovation knowledge among software developers, Allison J. Taylor
Theses/Dissertations from 2003
The occupation of Wounded Knee : press coverage of the American Indian Movement, Miranda J. Brady
Advertising images of women athletes : Glamour, Shape, and Golf for Women 1989-2002, Jill C. Mason
The effectiveness of print advertisements containing visual rhetorical devices, Denis Minov
Danish IT communication efforts in America and implications for public relations, Thomas Erik Nielsen
Presidential image of George W. Bush as depicted by the New York times, Won Tai Seol
Children and television advertising : effectiveness of spokes-characters, Rashmi Shyam
Theses/Dissertations from 2002
Regulating media technologies : a historical comparison of radio and the internet, Jessica Schneider Davis
Girls, computers, and the internet : an end to the gender gap?, Cate Humby-Hoff
The Role of organizational web sites in public relations, Manisha Kamat
The scope of integrated marketing communications in India, Deepika Kurl
The selling of Asian Americans : teen perceptions of Asian Americans in the media, Maki Nagao
Theses/Dissertations from 2001
The representation of African Americans in television commercials, Amita A. Abraham
The technoludic film : images of video games in movies (1973-2001), Matteo Bittanti
