SLIS Poster Session: Direct Marketing Survey

    Location

    King Library 213

    Start Date

    9-6-2011 11:00 AM

    End Date

    9-6-2011 11:25 AM

    Description

    SLIS student AnnMarie presents live via Elluminate the results of her research on how public libraries do direct marketing. AnnMarie will outline how she created a survey using SurveyMonkey, how libraries collect patron contact information, what they do with it, what they choose to contact patrons about, and what their feelings and attitudes are toward direct marketing.

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    Jun 9th, 11:00 AM Jun 9th, 11:25 AM

    SLIS Poster Session: Direct Marketing Survey

    King Library 213

    SLIS student AnnMarie presents live via Elluminate the results of her research on how public libraries do direct marketing. AnnMarie will outline how she created a survey using SurveyMonkey, how libraries collect patron contact information, what they do with it, what they choose to contact patrons about, and what their feelings and attitudes are toward direct marketing.