Follow

Theses/Dissertations from 2000

PDF

A comparison of multi-ethnic images in U.S. and Taiwanese television commercials, Chi-Lin Kao

PDF

Framing Y2k : year 2000 crisis or the millenium bug?, Yaryna Klioutchkovska

PDF

Assessing the business benefits of corporate volunteer programs, Suzanne Allen Valdivia

Theses/Dissertations from 1999

PDF

China and the U.S. press from 1949-1989: Critical events foreign policy analysis, Neil Wu Becker

PDF

Gender stereotypes: a comparison of U.S. and Taiwanese magazine advertisements, Chia-Wen Chi

PDF

Corporate identity campaign management in Silicon Valley, Satina Chiu

PDF

Television's role in the socialization and cultivation of at-risk youth, Desiree Lea Jafferies

PDF

The role of public relations in corporate libel cases since 1990, Tara Komar

PDF

Cultural dimensions of corporate branding in the United States and Japan, Kiyomi Nagakura

PDF

Update: the social responsibility of the press, Stephen Vold

Theses/Dissertations from 1998

PDF

Images of female power in magazine advertising: in 1977 and 1997, Gina M. Beagles

PDF

An integrated marketing communications plan: photon dynamics, Jim Campbell

PDF

News framing analysis : the 1997 Hong Kong issue in three Chinese-language newspapers, Jui-Yun Kao

PDF

A Content analysis of coverage of presidential candidates' character, 1980-1996, Kung-Chung Lan

PDF

Framing reality: shaping news coverage of the 1996 Tennessee debate on evolution, Cynthia A. McCune

PDF

Information-seeking behavior of Chinese students in the United States, An Ping

PDF

Thai Red Cross HIV/AIDS public information campaigns in Bangkok, Pim Pisalsarakit

PDF

Women politicians in the media : a content analyis of selected 1996 and 1997 female/male gubernational races, Rosella Ann Rowlison

PDF

The proliferating high-tech trade press and the growth of public relations, Jeffrey A. Scott

PDF

Taiwanese newspaper use of government press releases before and after martial law, Chia-Chi Shen

PDF

Cancer in the prestige press : Framing and gender imbalance, David C. Sims

PDF

From agenda-setting to framing and responsibility attribution in a cultural mosaic, Wenhui Wu

Theses/Dissertations from 1997

PDF

A comparison of women's portrayals in U.S. and Taiwanese magazine advertisements, Shan-Hui Hsiung

PDF

Framing Greater China: A case study of a Chinese satellite TV news channel, Jia-yu Jeng

PDF

A comparison of agenda-setting functions of mainstream mass media and Chinese-language mass media, YiYi Liao

PDF

Candidates' web site use during the 1996 presidential campaign, Carol Ann McKeown

PDF

A content analysis of portrayals of women in magazine advertising from 1975 to 1995, Aimee M. Miller

PDF

Community ties and a community network : Cupertino's computer-mediated Citynet, Janice C. Morgan

PDF

Party of Five : can American high school students learn about life through popular culture?, Nino J. Repetti

PDF

Online news : uses and gratifications and displacement hypothesis, Seema Swamy

PDF

The impact of media coverage on audience beliefs: the case of marriage in the gay community, Pamela Vazquez

PDF

A study of the style difficulties of three U.S. newspapers from 1955-1995, John J. Woo

PDF

Framing the demise of Manley's government : the case of the Jamaica Daily Gleaner, Jean c. Woolcock

PDF

The role of Chinese-language newspapers in the San Francisco Bay Area, Junying Zhou

Theses/Dissertations from 1996

PDF

A survey of female high-tech public relations practitioners in Silicon Valley, Sheila Buntrock

PDF

Activity levels of the mature market in magazine advertisements : 1980 to 1995, Girard T. Burke

PDF

The decision-making process of all-news radio and how it affects the quality of content, Susan Faller-Mitchell

PDF

The Santa Cruz County Sentinel and its readers, Gary Christopher Giacomo

PDF

An analysis of media coverage of the U.S. space program, 1962-1986, Lisa A. Goens

PDF

Newspaper editorial support for freedom of expression during World War I, Matthew M. Matuszak

PDF

Framing disability : a content analysis of disability-related newspaper coverage from 1986 to 1994, Kristin Anne Mick

PDF

Coverage of Mahatma Gandhi in The New York Times and The Times (London) (1924-1947), Rajan Zed

Theses/Dissertations from 1995

PDF

A uses and gratifications study of the Internet, Kristin Deann Butler

PDF

Sailing the spectrum from pirates to micro broadcasters : a case study of micro broadcasting in the San Francisco Bay Area, Ted M. Coopman

PDF

Investigating database marketing : a new information technology application to meet marketing challenges of the post industrial age, Reenita Das

PDF

On motivations to act : safer sex communication and the individual, Jocelyn Dong

PDF

The Oakland Tribune under Robert C. Maynard and the Alamdeda Newspaper Group : a case study, Nancy Anne Fong

PDF

Media and identity creation in contemporary Thailand, Nickolas E. Jorgensen

PDF

Favorite TV programs and lifestyle aspirations of Jamaican adolescents : an exploratory study, Cheryl Yvonne Josephs

PDF

Queen of muckrakers : Jessica Mitford's contributions to American journalism, Laura McCreery

PDF

Enduring values : a content analysis of television coverage of the 1994 Olympic games, Steven Nordenstedt

Theses/Dissertations from 1994

PDF

The evolution of the audience participatory daytime television talk show, Brian Edward Adams

PDF

Knowledge gap revisited : can Ghostwriter narrow the gap between advantaged and disadvantaged children, Lee Susan Bilodeau

PDF

Smart Valley, Inc. : a cooperative effort to develop an information highway for Silicon Valley, Leslie Glatstein

PDF

The effects of visual media usage and interpersonal communications on perceptions of the disabled population, Kathleen L. Guleff

PDF

Images of women in music videos : a critical analysis, Jennifer Lynn Heitz

PDF

A study of the news coverage of the international whaling ban in the New York Times and the Los Angeles Times, Gunnar E. Kvaran

PDF

The role of Chinese-language broadcasting media in the San Francisco Bay Area, Chiao-chu Li

PDF

Coverage of the 1989 Chinese democracy movement by three Chinese-language newspapers published in the United States, Jia Kathy Li

PDF

New immigrants and media usage : a study of first-generation Chinese immigrants in the San Francisco Bay Area and Los Longeles, Jasmine Hsiang-Ju Liu

PDF

Media agenda-setting and issues in public education, Elizabeth E. McCarley

PDF

The Monterey Gazette, 1863-1869 : goals, rigors, and rewards of publishing a pioneer newspaper, Deborah Lorenz McDevitt

PDF

Standardized global advertising strategy use by multinational high technology companies, Robert T. Nelson

PDF

A code of ethics for newspaper advertising people, Jack C. Quinton

PDF

First Amendment dilemma in child pornography : a legal analysis of cases, statutes, and enforcement, Mari Katherine Rockenstein

PDF

Diffusion of electronic mail in a university setting, Lynda Swanson Wilson

PDF

Media treatment of World War II in Japan and the United States, 1931-1945 : a propaganda theory approach, Hideko Yoshimoto

Theses/Dissertations from 1993

PDF

Perception of Oakland by three Bay Area Cities, Sonya Yvette Bradley

PDF

Use of senior celebrity spokespersons in advertising to senior female consumers, Kathleen M. Caine

PDF

The effect of gender on preference for public relations models, Jeffrey B. Christensen

PDF

Will organizational crisis take a byte out of Silicon Valley's high-tech industry? : replication and expansion, Stacy L. Damron

PDF

Media use in the acculturation process of Chinese immigrants in Silicon Valley, Bao-huei Huang

PDF

Virtually Gutenberg : computer bulletin boards and the First Amendment through United States v. Riggs and Neidorf, Joseph C. Maille

PDF

PG&E from brown to blue : a study of logo color, contrast, and design, Susan Deslaurier Olofson

PDF

News coverage of the Brazilian rain forest by the domestic and foreign press, Ana Regina Ponce

PDF

Television in Barranquilla, Colombia : audience uses of telenovelas versus program imports : a question of cultural imperialism, Jan Warne

Theses/Dissertations from 1992

PDF

Mystery readers : an exploratory study of gender similarities and differences, Joyce Assar

PDF

Content analysis of public relations codes of ethics, Thomas Clement Bernal

PDF

Semiconductor companies and excellence in communications, Pragati Grover

PDF

Shifting sands : the presentation of the Persian Gulf conflict in the New York Times, Thomas Gary Morlan

PDF

Journalism students' perceptions of the public relations field : a case study, Lynn Marie Picinich

PDF

Advertising expression and information content : a comparison of American and Taiwanese television food/drink advertising, Weiping Zhang

Theses/Dissertations from 1991

PDF

Desktop publishing at DBMS magazine : a case study in redesign and reinvention, Kandy Arnold

PDF

An analysis of the influences of editorial endorsements and campaign expenditures on California propositions, James Bailey

PDF

A case study of uses and gratifications that people seek from a special interest computer magazine, Nandan Dixit

PDF

A study of changes from women's sections to features/entertainment sections in daily newspapers from the 1960s to 1990s, Denise A. Franklin

PDF

Making French cable television a success, Christian Bijan Gandjbakhch

PDF

Newspaper coverage of anti-nuclear protests : 1979 vs. 1986, Patricia L. Harney

PDF

Local news on radio and television : a study of San Jose, San Francisco, and Oakland, Thomas C. Letts

PDF

Role portrayals of women in advertising : a study of hosiery advertisements from 1976 to 1990, Maureen M. McInaney

Theses/Dissertations from 1990

PDF

Interpersonal public relations : hope for the 1990's in international business, Janette P. Ashley-Sloan

PDF

Progress is a comfortable disease : a cross cultural study showing televisions's effects on an American Samoan family, Andre Hubert Neu

PDF

Internal media trends in agenda-setting : a media-to-media analysis of medical journals and mass circulation magazines, Linda J. O'Connor

PDF

The response of the Australian press to Australia's change in foreign policy toward Indonesia between 1963 and 1970, Marisa Whalen Gaines

Theses/Dissertations from 1989

PDF

Assessing soap opera value themes, Beth Lynn Colbert

PDF

A Content analysis on the financial news reported on the October 19, 1987 stock market crash, Marcia Daszko

PDF

A study of variables affecting public relations power and roles in hospitals, Holly Fletcher

PDF

Why people read or avoid reading the San Jose Mercury News editorial page, Roger McCall Gilbert

PDF

The Cat in the reaper : usability testing of software instruction manuals, Susan McLean Hebert

PDF

The Introduction of broadcast advertising in Norway, Frode Sture Hjelmesaeth